SEO Audit Report
- AI search visibility (AEO & GEO)
- Technical SEO
- On-page, content & authority
- Local SEO & map pack
- Google Business Profile
- YouTube & video search
- Social media & brand discovery
- Core Web Vitals & performance
- Lead capture & conversion
Free SEO audit
Not a 140-issue tool export. I look across nine visibility and conversion areas — Google, the map pack, YouTube, social and the AI assistants your customers now ask — then tell you which three problems are actually costing you customers, and what to do about each one.
Reviewed personally by Kalyan Chatterjee, Local SEO & AI Search Specialist — not a junior, not an automated report generator.
- Back in 24–48 hours
- PDF report + video walkthrough (if needed)
- No cost, no card, no sales sequence
What your SEO audit report contains
Your SEO audit report is built the same way every time, so you know exactly what lands in your inbox. Here is how the PDF is laid out.
Business snapshot
Your domain authority, domain age and how you stack up against the sites already outranking you — the gap you’re starting from.
Where you're losing business
Customers going to competitors — searches you’re invisible for, the map pack you’re missing, AI answers naming someone else. Every day unfixed, that business is gone.
Your 3–5 biggest problems
The specific issues costing you customers right now, named and ranked — not 140 flags, just the ones that matter.
Where competitors beat you
Who is taking the map pack, the rankings and the AI answers you should be winning — and why they get picked instead of you.
AI & search visibility
Whether ChatGPT, Perplexity and Google name you or a competitor when a customer asks for a recommendation in your category.
The traffic you're missing
The searches, map views and AI mentions within reach once the top problems are fixed — the realistic upside waiting to be claimed.
Technical issues & fix list
Every technical fault found — indexing, speed, crawl and structure — turned into a plain-language fix list ordered first, second, third, so you can act today or hand it to a developer.
Every report is written from scratch for the site being audited.
What is a free SEO audit?
A free SEO audit is a structured review of the factors that decide whether your website appears in search results. It covers technical health such as crawling and indexing, on-page factors such as titles and content, local signals such as your Google Business Profile, and — increasingly — whether AI search engines can read and cite your site. The result is a prioritized list of what is holding you back and what to fix first. It is narrower than a full website audit, which also covers design, accessibility and security — an SEO audit looks only at what affects whether you get found.
What's checked in your SEO audit
A focused SEO site audit across nine visibility and conversion areas, each with its own SEO audit checklist. Open any one to see what gets checked — the top three findings are what the report leads with.
AI search visibility — AEO & GEO
Whether ChatGPT, Perplexity, Gemini and Google AI Overviews name you — or a competitor — when a customer asks for a recommendation.
Technical SEO audit
Crawling, indexing, site speed and structure — the technical faults that quietly cap everything else you do.
On-page SEO audit, content & authority
Whether each page targets a real query, answers it better than the sites outranking you, and carries the authority to be trusted.
Local SEO audit & map pack
Your position in the map pack for the “near me” and “[service] in [city]” searches that bring paying customers.
Google Business Profile
The single highest-return local channel — category, photos, reviews, posts and any suspension or phone-visibility risk.
YouTube & video search
Whether your videos surface on YouTube and inside Google — the least contested channel for trades, clinics and visual businesses.
Social media & brand discovery
What Instagram, Facebook and LinkedIn tell customers and AI models about who you are — and whether it is consistent.
Core Web Vitals & performance
How fast your pages load on mobile, and where speed is losing the customers your rankings already earned.
Lead capture & conversion
Where visitors drop before contacting you — form friction, tap-to-call, and what happens when someone arrives after hours.
Why this isn't a raw tool export
Professional tools. Human judgment. I use specialist software for technical, local, AI-search, performance and competitive analysis. The software collects the evidence. I review it manually, throw out the false positives every crawler produces, and turn what’s left into a prioritized action list.
| Automated tool report | This audit | |
|---|---|---|
| What you receive | The crawler’s raw output, unfiltered | The crawler’s findings, reviewed and interpreted by me |
| Prioritization | Hundreds of issues, all flagged red | Your top three fixes, highest impact first |
| False positives | Reported as real problems | I verify and remove them before you see them |
| AI search visibility | Not checked — crawlers only see Google | AI assistants queried directly for brand citations |
| Competitor context | Generic industry benchmarks | Compared against who actually outranks you |
| Local search | Usually ignored entirely | Google Business Profile and map pack included |
| What you do next | Buy the tool subscription | Fix it yourself, or ask — either is fine |
The tools behind your audit
No single crawler sees a map grid, a YouTube channel and an AI answer at once — so each part of the audit runs on the platform built for it. Several hundred dollars a month in professional tools, at no cost to you.
- Semrush
- Ahrefs
- Screaming Frog
- Sitebulb
- Surfer SEO
- Moz
- BrightLocal
- Local Falcon
- Whitespark
- VidIQ
- TubeBuddy
- PageSpeed Insights
- Lighthouse
- GTmetrix
- Microsoft Clarity
- Hotjar
- Google Analytics 4
- Claude AI
How does the free SEO audit work?
Send your website
Send your URL. Add your city and target services for a sharper local and keyword read.
The tools collect the data, I review it personally
Your site runs through the professional tools, then I review every finding by hand and rank what actually matters.
You receive your report
Within 24–48 hours: a PDF leading with your biggest problems and a prioritized fix list, plus a short video walkthrough (if needed).
You decide what happens next
Fix it yourself, hand it to your developer, or ask about working together. No follow-up sequence, no chasing.
Who should get an SEO audit?
Local and service businesses, clinics, ecommerce and D2C brands, WordPress and Shopify owners — anyone weighing up an SEO audit who wants an independent baseline first. Rankings are checked against your own city, not a generic national result.
- United States
- United Kingdom
- Canada
- Australia
- New Zealand
- South Africa
- India
- Singapore
- Nigeria
- UAE
A local or service-area business that isn't showing in the map pack
A business whose Google Business Profile is suspended or hiding its phone number
A site that lost traffic after a redesign, migration or algorithm update
A brand that competitors are beating inside ChatGPT and Perplexity answers
An ecommerce or D2C brand needing an ecommerce SEO audit of product and category pages
A business with steady traffic but few inquiries, unsure where people drop off
A clinic, firm, studio or agency competing on local search
A trades or services business whose videos never surface in search
Running an agency? Use the audit as a second opinion before pitching a client — no special arrangement needed. White-label delivery under your own brand is also available. Talk about a partner arrangement →
Frequently asked questions
What is an SEO audit?
An SEO audit is a structured review of everything that affects whether a website appears in search results: technical health like crawling and indexing, on-page factors like titles and content, off-page signals like links, and whether AI search engines can read and cite the site. It matters because most SEO budget is spent on the wrong problem — paying for content and links while an indexing fault or a miscategorized Google Business Profile quietly caps everything above it. A good audit finds what is actually broken before any money is committed.
Is the free SEO audit really free?
Yes. There is no cost, no card required and no obligation to buy anything. You receive a PDF report within 24 to 48 hours, plus a video walkthrough (if needed) where something is easier to show than to write. If the findings suggest work you want help with, I am happy to discuss it. If not, the report is yours to hand to any developer or agency you like.
What is the difference between a free and a paid SEO audit?
The free audit is the diagnosis; a paid technical SEO audit service is the diagnosis plus the treatment plan. The free version names the three problems costing you the most and the order to fix them. The paid version goes deeper — full keyword mapping, backlink analysis, page-by-page recommendations and a month-by-month roadmap — and re-runs each quarter so nothing drifts back.
How long does the audit take?
A free SEO audit takes 24 to 48 hours to deliver. The crawl is automated, but the review is done by hand, so the timeline reflects the time spent reading the output and deciding what actually matters. Requests sent over a weekend may take until the next business day.
What are AEO and GEO?
AEO (Answer Engine Optimization) is structuring content so answer engines like Google AI Overviews can pull a direct answer from it. GEO (Generative Engine Optimization) is building the content and entity signals that make language models like ChatGPT, Perplexity, Gemini and Claude cite your brand inside a generated answer. In short: traditional SEO competes for a link, while AEO and GEO compete for a sentence inside an AI answer
How does AI search affect SEO?
A growing share of searches now end without a click, because the answer appears on the results page or inside an AI chat instead. Ranking on page one still matters, but it no longer guarantees a visit. Google’s own Search Central documentation on AI features confirms there is no separate AI index and no special markup required, so the technical health, content quality and entity signals that drive organic rankings are the same ones that decide what AI features surface.
Can I run the technical SEO audit checklist myself?
Yes, and nothing here is secret. If you want to know how to do a website audit yourself, work through the same nine areas in order and fix what you find: crawling and indexing first, then on-page, then local, then the rest. A published SEO audit checklist will get you most of the way, and a technical SEO audit checklist covers the structural half properly. What a checklist cannot give you is judgment — deciding which three of the 140 issues a crawler flags are actually costing you customers. That is the part this audit adds.
What happens after I receive the audit?
Nothing automatic. You get the report and you decide what to do with it — implement the fixes yourself, pass it to your own developer, or ask about working together.
What tools do you use for the SEO audit?
The audit uses professional tools including Screaming Frog, Sitebulb, Semrush and Ahrefs for technical and on-page work; BrightLocal, Local Falcon and Whitespark for local SEO; VidIQ and TubeBuddy for YouTube; and PageSpeed Insights, Lighthouse and GTmetrix for performance. The tools gather the data; every finding is then reviewed by hand and ranked by impact — the part a tool subscription alone cannot do.
Will you try to sell me something?
No. The report is delivered whether or not there is any fit, and it is written so that another provider could act on it. If you want to talk about the fixes afterwards that conversation is available, but there is no sales sequence and nobody will chase you.
Can agencies use this for SEO reports for clients?
Yes to both. Agencies are welcome to request an audit on a prospect’s website before pitching, or on an existing client’s site as a second opinion — no special arrangement is needed, just send the URL. Several partners use the output directly as SEO reports for clients. Separately, I take on a limited number of white label engagements where Local SEO, Google Business Profile, AI SEO, YouTube and social media work is delivered under your agency’s brand. An NDA and non-solicitation agreement are signed before anything starts, reporting comes in your template, and I never contact your clients directly.
Do you audit websites outside India?
Yes. Technical Kalyan delivers audits for businesses in the United States, United Kingdom, Canada, Australia, New Zealand, South Africa, Singapore, Nigeria, the United Arab Emirates, India and other English-speaking markets. Local rankings are checked against your own city and market rather than a generic national result, so a plumber in Denver, a dentist in Tampa and a clinic in Brisbane each get findings that reflect their actual search landscape.
What do you need from me to run the audit?
Your website address is enough to begin. Telling me your main city and the services you want to rank for makes the local and keyword sections far more useful. No account access is needed — the audit works entirely from publicly available data, so you never have to share logins with anyone.
Find out what's holding your website back
One website per request. Your top three problems, back within 24 to 48 hours.
Free SEO audit enquiry form
No cost and no card. Your details are used only to deliver the audit — never sold, never added to a marketing list.
