In 2023, it is called the real beginning of the Ai era. Search Engine Optimization (SEO) trends also change through this evolution.
The evolution of Ai and machine learning makes search engines more user-centric by better understanding the users’ real intent and delivering more accurate results.
Google emphasises Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), Core Web Vitals and more trusted sources of information for more ethical, relevant content.
Conversational content is more likeable than formal SEO trends. So, have conversational content which is very helpful for new search forms, like answer engine optimization (AEO) and voice search optimization.
To understand the proper way SEO trends for 2024, we will discuss the top 10 most important trends to rank higher in search engine result pages (SERP)
We genuinely believe that, if you want to rank high on SERP, you love this blog.
Table of Contents
Key SEO trends for 2024 include
1. 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜
Ai that can generate image, text, videos, sound or audio and many more things are called Generative Ai.
Generative Ai mainly works with two models:
- Large Large Language Models
- Image Based Models
Large language Models (LLM)
LLM’s are tried with immense amounts of data and use ‘ self- supervised Learning ‘ through Machine Learning(ML) algorithm to analyse inputs to predict output.it also enable to predict the net token in accenture, given by the surrounding context.
Three are giant tech organisations like Google, Microsoft and Meta that have large amounts of data. The organisation is able to create large language models. Google LLM name is Palm 2, Microsoft LLM name Azure Ai, Lima 2 used by Meta. Chat GPT, Google Bard are main outputs of the Large language Model(LLM).
Image Based Models
This model is based on Deep learning methodology to generate digital images from mature language descriptions called ‘Prompts’. One of the image based LLMs process Ai is ‘Midjourney’.
How to Process Data through Generative Ai ?
Google launched its Generative Ai features on an experimental basis on Search Engine Result Page(SERP) in 2023. When you search any informative keyword on Google search box an Ai generated summary information is generated on top of the SERP.
The relevant information collected from 3-5 websites which Google most relevant information for the query. It is the most important future SEO trends in 2024.
2. 𝗭𝗲𝗿𝗼-𝗰𝗹𝗶𝗰𝗸 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀
A Zero-Click Search also known as No-Click Search occurs when a Search Engine Result Page(SERP) displays the answer to a user’s query at the top of the page, removing the need to scroll through the result and click through to a third-party link.
According to Rand Fishkin, founder of ‘SparkToro’ in 2020, 64.82% of searches on Google(desktop and mobile combined) ended with zero-click. On desktop, 46.5% of searches were zero-click. Mobile devices the number was much more, 77.2%.
Google is trying to make search engines more user friendly, which is a very good move. That is why google more on Featured Snippets and Knowledge Graph.
3. 𝗔𝗻𝘀𝘄𝗲𝗿 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 (𝗔𝗘𝗢)
Have you ever search specific restaurant in Kolkata through voice search, like ‘Chinese restaurant near me?’
If you do Answer Engine Optimization(AEO) properly as a restaurant, hopefully your data is being structured so that Google has access to everything like Menu, Chinese food types, Pricing lists etc. Google shows relevant results on Search Engine Result Page(SERP) about your business. It is the best example of AEO.
What is Answer Engine Optimization(AEO)?
Well, simply put, with the rise of voice search meaning people using their virtual assistant on their phones and mobile devices in order to search different things, we are seeing the advent of a new level of specificity involved in search.
58.6% of US consumers have used voice search. 68% of people use digital assistants to search for quick facts. Average age group using voice search is 18-34.
4. 𝗩𝗼𝗶𝗰𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
Have you ever searched for any queries through Alexa, Google Assistant or Apple’s SIRI?
Voice as a conduit to higher SEO ranking. Whenever someone searches through a smart voice assistant device, search engines scan the answer directly from featured snippets.
Today, the world’s more voice assistance market shears are:
- Apple’s SIRI: 36%
- Google Assistant: 36%
- Amazon Alexa: 25%
- Microsoft Cortana: 19%
According to the current stats, voice search users’ numbers will reach 8 billion in 2023. The trends are growing.
To optimise the voice search of your website, use long tail keywords and question keywords on your content.
Another way to optimise voice search is to add more Frequently Asked Questions(FAQ) pages to your website or keep the FAQ section separately on your webpage.
5. 𝗠𝗼𝗯𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
At the end of 2017, Google publicly announced that it would start slowly rolling out Mobile First Indexing, part of Google Page Experience update, a key ranking factor of Google.
Google officially dropped the Mobile-Friendly Test tool and Mobile-Friendly Test API on the first of December 2023. Google declared that in April 2023.
But we can use other available free sources like Technicalseo.com, Duplichecker.com, Smallseotools.com etc. for Mobile-Friendliness checking.
Why is a Mobile-Friendly Website Important?
In 2023, worldwide, almost 90% of cellular phones are smartphones. There are currently over 6.5 billion smartphones across the globe. According to Statista, this number will touch over 7.7 billion in 2028.
Having a Mobile-Optimised website has several key advantages.
- It improved Search visibility.
- Improved user experienced
- Increased lead generation
- Improved brand identity
So make sure that your website is mobile-friendly.
6. 𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗢 𝗲𝗺𝗽𝗵𝗮𝘀𝗶𝘀
Local SEO Optimization is critical for small local businesses. People are trying to search “Near me” more and more often, like ‘restaurant near me’.
Through local SEO, you can improve your chances of appearing in local search results for your local business.
Importance of local SEO:
- Increase online presence locally.
- Increase website ranking in local area Search Engine Result Page (SERP)
- Build trust & credibility
- Increase in conversion rate
- Improve social sharing
- Gain more customers
- Local areas are so much more cost-effective.
- Build brand awareness.
Finally, almost every business that wants to generate consistent leads from local people via search engines like Google needs local SEO.
7. 𝗩𝗶𝗱𝗲𝗼 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
Video is trending now. Merely optimising your video for indexation and ranking on search engine results pages and various video search engine result pages for pertinent keyword searches is known as video SEO. This post will list the many optimization techniques that might help your movies rank higher.
- Optimise your website through video markup for video optimization.
- Select Best Video Formats for the Web
- Select the Right Platform for Video Hosting
- Make sure your video thumbnail is engaging.
- Select a engaging Title and Description for your video
8. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮’𝘀 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀
There is lot of confusion whether social media is beneficial or not for SEO.
Google ranking clearly defines social media signals as an important metric for SEO ranking.
So search engines can not ignore the importance of social media, social signals where implemented in the search engine algorithms, which affects ranking.
This proves that search engines consider the popularity of a link or a website on social networks as one of the factors that influences ranking.
Social media increases your website or blog traffic, but it totally depends on the popularity of your social media account and other factors like no of followers, engagement etc.
9. Image SEO
‘A Picture is Worth a Thousand Words’
Images are no doubt most heavy elements in a website, but they must be usable elements of a webpage or blogs. “Google Page Experience” updates are now rolled out for desktop as well. So image SEO is very important.
A new trend is Visual SEO. Artificial Intelligence (AI) and Machine Learning (ML) to help users find products by image.
You can follow the steps to optimise your site images SEO friendly
- Use alt tags and captions.
- Use perfect image file types like JPEG, PNG, GIF.
- Image size must be within 100 kb
- Create image sitemap. If your site is on WordPress, then a plugin like Yoast is automatically created.
- Consider image compression like WPMUSH.
- Make sure, images are placed at the right place. Placement is important.
- Never put text on images, put text on content.
10. 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗥𝗮𝗻𝗸𝗶𝗻𝗴 𝗙𝗮𝗰𝘁𝗼𝗿𝘀
Optimise your website for SEO success by integrating cutting-edge technologies like AI, Machine Learning, and Deep Learning. Leverage Core Web Vitals to enhance user experience, ensuring faster load times and improved interactivity.
Prioritise E-A-T (Expertise, Authoritativeness, Trustworthiness) principles for content credibility, and establish your site as a trusted source. Aligning with these advancements not only boosts search engine rankings but also ensures a reliable and user-friendly online presence.
Stay ahead in the digital landscape by embracing the synergy of AI, machine learning, deep learning, Core Web Vitals, and E-A-T principles.
Finally, Keep in mind that there are more SEO ranking factors that might impact the SEO performance of your website. However, these 10 SEO ranking factors are the most important in 2024.
Now I’d like to know your feedback.
Which SEO ranking factor do you think is most important?
If you have any suggestions, Let me know through Comment.
Thank you for Reading. Keep learning.