“A picture is worth a thousand words”  Pictures or images are one of the heaviest elements of a website, but it is also necessary to use them. Google has also dropped the page experience update on the desktop. Imageless websites are considered very bad for the user experience. So, it is very important to optimise … Read more

In 2023, it is called the real beginning of the Ai era. Search Engine Optimization (SEO) trends also change through this evolution.  The evolution of Ai and machine learning makes search engines more user-centric by better understanding the users’ real intent and delivering more accurate results. Google emphasises Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), Core … Read more